Lead or Follow: "pay for Performance"

John Henderson asked: There are three main “pay for performance” channel pricing strategies–functional discounts, activity-based pricing and results-based programs. Each has a unique purpose to achieve specific objectives. While they are distinct approaches, they are not mutually exclusive. Some suppliers require different pricing strategies for each market segment or even multiple strategies for certain channels. [...]

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Dated: 13th February 2010
Filled Under: Marketing
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